Shane Bohannon is an executive salesman who has also managed teams of
salesman to produce impressive numbers in the past. The key to his
success is knowing about the many different selling strategies that help
turn a stranger into a buyer and a customer. If you are a salesman that
is looking to brush up on your technique or simply improve your
performance, this article can help you. One common mistake that many new
salesman make is trying to go too quickly, spewing out too much
information too fast about their product. Make no mistake, there is a
fear and desperation in this that the consumer can sense, which is bound
to ward off any potential buyers.
If you want to do better in sales, the first thing you need to understand is to SLOW IT DOWN. That’s right, you don’t have to bombard your customer with random tidbits and facts, trying to impress them with all of your knowledge. This is a recipe for disaster. You want to take it slow. A good sales pitch is like a slow dance, calm, beautiful, and poised. Instead of dumping information on the customer, let them take in small tidbits of it over time. Let them taste it and digest it slowly, like a fine wine. Going too fast just comes off as desperate and fearful, which will certainly turn off a customer and make them doubt the value of your product or service, which marks the death of the sale.
Shane Bohannon is an executive salesman with lots of experience.
If you want to do better in sales, the first thing you need to understand is to SLOW IT DOWN. That’s right, you don’t have to bombard your customer with random tidbits and facts, trying to impress them with all of your knowledge. This is a recipe for disaster. You want to take it slow. A good sales pitch is like a slow dance, calm, beautiful, and poised. Instead of dumping information on the customer, let them take in small tidbits of it over time. Let them taste it and digest it slowly, like a fine wine. Going too fast just comes off as desperate and fearful, which will certainly turn off a customer and make them doubt the value of your product or service, which marks the death of the sale.
Shane Bohannon is an executive salesman with lots of experience.
