Shane Bohannon is a professional businessman and executive salesman that has put up some impressive numbers over the course of his career. He has done this by doing research and acquiring the experience necessary to succeed. If you are a new or inexperienced salesman, there are lots of tips and tricks to the trade that can help you excel in the field where you once floundered. Even better, most of these tips are simple to execute and do not cost anything to try. In this article we will be focusing on the sales strategy of outcome focus, as opposed to product or service focus.
One thing you need to know as a salesman, is that no matter how great your product or service is, nobody cares about it. It is a simple concept. The only thing people are really interested in is getting further ahead themselves. That is why in sales, you never want to focus on the quality of the product or what it is, you want to focus on what it can do for the potential customer. Once you start talking about the difference the product or service can make, suddenly uninterested people become buyers.
When you are trying to make a sale, don’t worry about what the product is, demonstrate what it can do for the buyer. If you are selling a vacation for instance, tell them about the money you can save them through discounts, or perhaps show statistics about the value of a vacation on overall health and well-being.
Shane Bohannon is a professional salesman with many years of experience.
One thing you need to know as a salesman, is that no matter how great your product or service is, nobody cares about it. It is a simple concept. The only thing people are really interested in is getting further ahead themselves. That is why in sales, you never want to focus on the quality of the product or what it is, you want to focus on what it can do for the potential customer. Once you start talking about the difference the product or service can make, suddenly uninterested people become buyers.
When you are trying to make a sale, don’t worry about what the product is, demonstrate what it can do for the buyer. If you are selling a vacation for instance, tell them about the money you can save them through discounts, or perhaps show statistics about the value of a vacation on overall health and well-being.
Shane Bohannon is a professional salesman with many years of experience.
